Sub Adverts

sub adverts

Sub adverts

Contempary Adverts

Bueno Advert













Aero Advert













Jean Paul "Le Male"

Cadbury's Flake Advert

Ariel Rapide Advert

The ariel advert addresses and gears thier product toward females. However, the voice over is male which reinforces male dominance; It reflects what the voice over is saying as a a command and truth. The women are refered to as "Mrs X", thus taking away their idividuality and recreating them as objects of thier husbands. The setting of the advert is within a kitchen, suggesting that the a kitchen is the most relatable setting for a woman. Although their are no men in the advert his dominance is reinforced through the reference to the women as "Mrs". The presence of a male is non exsistant and the advert shows woman as taking on many of the chores in the family; as the females are shown rushing to attend thier childrens sports day.

Shake n Vac advert

The advert portrays the worries of a "average" housewife. Th advert contains pastal colours and a conservativly dressed women; which gives the advert a calm tone. This can be said to point towards order and conformity. The female is blonde and is shown to treat the product as if it's the answer to all her needs and thus treating the product as a phallic symbol.