Ariel Rapide Advert

The ariel advert addresses and gears thier product toward females. However, the voice over is male which reinforces male dominance; It reflects what the voice over is saying as a a command and truth. The women are refered to as "Mrs X", thus taking away their idividuality and recreating them as objects of thier husbands. The setting of the advert is within a kitchen, suggesting that the a kitchen is the most relatable setting for a woman. Although their are no men in the advert his dominance is reinforced through the reference to the women as "Mrs". The presence of a male is non exsistant and the advert shows woman as taking on many of the chores in the family; as the females are shown rushing to attend thier childrens sports day.